Market / Revenue
CRM
Systems for managing customer relationships, pipelines and sales activity.
Buyer jobs
01Track pipeline
02Coordinate sales activity
03Forecast revenue
Seed entities
The initial consideration set.
Inclusion means a buyer could plausibly weigh the product against at least one other member of this market. It is not a ranking.
01
Salesforce Sales CloudEnterprise CRM for sales processes, automation and forecasting.
Midsize and enterprise sales organizations↗02HubSpot CRMCRM connected to HubSpot marketing, sales and service products.
Growing SMB and mid-market teams↗03PipedriveSales CRM centered on visual pipelines and activity management.
Small and midsize sales teams↗04Zoho CRMCRM for sales automation, customer data and multichannel engagement.
SMB and mid-market organizations↗05Dynamics 365 SalesMicrosoft CRM for sales teams, customer data and forecasting.
Organizations invested in Microsoft products↗06AttioFlexible CRM built around real-time customer data and configurable workflows.
Modern startups and product-led teams↗07CloseSales CRM combining pipeline management with calling, email and SMS.
Small, high-velocity sales teams↗08CopperCRM designed to work closely with Google Workspace.
Google Workspace-based SMBs↗09FreshsalesSales CRM from Freshworks with pipeline, automation and communication tools.
SMB and mid-market sales teams↗10InsightlyCRM and project-oriented customer management platform.
Small and midsize businesses↗